In the early 2000s, a woman named Julie Jackson purchased a sampler kit at her local craft store in search of some “art therapy” to combat the frustration of dealing with her boss. The pattern featured an intricate border of pink flowers, with space in the middle for a newly married couple to stitch their initials. Instead, Jackson stitched the letters “F-U-C-K” in black floss, stark against the white aida and delicately framed by the floral motif.
Delighted by the resulting product, Jackson launched Subversive Cross Stitch, an online pattern store that claims to distinguish itself from its “old timey” counterpart through the shocking juxtaposition of traditional motifs and irreverent phrases. The words “Spark Joy or Get Out,” “Wear a Fucking Mask,” and “Home Sweet Homo” replaced the motivational phrases ubiquitous in contemporary samplers without otherwise disrupting the designs. The overwhelming popularity of these patterns, combined with the distinction that Jackson discursively establishes between her work and the “old timey” patterns that come before it, frames her patterns as a significant rupture in the history of cross-stitch samplers and needle arts more generally.
Although the resulting artifact may be subversive insofar as using profanity still tends to be labeled subversive, I want to take seriously the question of whether these patterns really subvert the practice of sampler stitching. To say that the insertion of particular kinds of words into the sampler subverts the sampler risks presenting the sampler as a static, inflexible instrument. By directing some attention away from the finished object and toward the material praxis that creates it, I propose to read the cross-stitch sampler as an instrument that is always culturally and socially contingent. Before four letter words made their way to the centres of samplers, crafters were experimenting with the affordances of the form, iteratively reinventing what the sampler was through the practice of crafting one.